Maruja’s diverse background combines exceptional analytical and commercial skills - instrumental in running a successful research and integrated marketing agency - with an extensive artistic career as a professional recording artist.

She has worked with clients such as HBO and the Dutch government, with an emphasis on the data-driven integration of all marketing platforms, and maximizing the power of traditional marketing through the vast potential and reach of digital media. She is keenly focused on turning consumer insights into actionable KPI’s, and championing the “voice of the consumer” to devise cutting edge integrated strategies and ultimately drive ROI.